This in from Elaine of Bord Bia who sez:
Bord Bia and Irish Potato & Fresh Produce exporters target International Food Fair.
Increased potato crop requires dual approach
Tuesday 3rd February 2015 Fruit Logistica, the world`s leading trade fair for the fresh fruit and vegetable industry begins in Berlin on Wednesday 4th February, attracting in excess of 60,000 visitors from over 140 countries. Bord Bia along with the Irish Potato Federation will facilitate business between the three Irish companies and international buyers at the “Ireland Origin Green” pavilion.
The Minister of State at the Department of Agriculture, Food and the Marine, Mr. Tom Hayes T.D., will visit Fruit Logistica on 5th February to add government support to the participating companies, Bord Bia and the Irish Potato Federation (IPF).
Speaking in advance of the event Minister Hayes said “The good harvest of high quality potatoes from the 2014 season highlights the need for Ireland to constantly explore outlets for increased supply of quality product. Development of international destinations for product and the promotion of consumption in Ireland are critical to ensuring a good return to producer and packers. Bord Bia has worked hard to ensure that this event is a success by making contact with key buyers in advance and inviting both importers and retailers from many countries to visit the Ireland stand. In addition these buyers can also visit the www.potato.ie website and get information in English, French, German and Russian. I wish Bord Bia and the Irish Potato Federation, every success in their efforts to bring quality Irish grown potatoes to consumers across Europe”.
Mr. Mike Neary, Horticulture Manager, Bord Bia commented “The key objective this week is to explore potential new market opportunities while also developing existing export trade relationships for potatoes and fresh produce. This collaborative initiative follows on from a recent application to the EU by Bord Bia and the Irish Potato Industry to secure matching funds to promote potato consumption on the domestic market over the next three years. This dual approach aims to develop the potato markets at home and abroad”.
Liam Glennon, President of the Irish Potato Federation added that: “The presence of the Irish Potato Federation at Fruit Logistica in 2015 is part of an ongoing effort to build strong market relationships and potential market opportunities for Irish potatoes. This is important particularly in the current season where a good production year was allied with lower potato consumption on the domestic market”
It is estimated a total of 9,122 hectares of potatoes were grown in Ireland in 2014 producing 353,000 tons of potatoes. The main variety grown In Ireland is Rooster accounting for 60% of production, followed by Kerr’s Pink 8%, Queens 8%, Golden Wonder 2%, Records 1% and others 21%.
Fruit Logistica 2015 runs from Wednesday 4th to Friday 6th February.
The Irish companies participating at Fruit Logistica:
- Sam Dennigan & Co, Palmerstown, Oldtown, Co Dublin
- K&K Produce, The Ward, Dublin
- Natures Best, Duleek, Co Louth