The Sodshow, Garden Podcast

Bord Bia National Organic Awards 2014

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This in today from the lovely Kristin who sez:

– Closing date for entries Friday 5th September –

September 2014: The National Organic Awards, in association with Bord Bia and the Department of Agriculture, Food and the Marine, return this October to mark the achievements of Irish organic food and drink growers and manufacturers who create excellent quality organic products. The Awards, which will be judged by a team of industry experts including Evan Doyle, proprietor of Brooklodge Hotel and Spa, food entrepreneur Colum O’Sullivan, co-founder of Cully & Sully and journalist and author Dr. Oliver Moore, will take place at Bord Bia’s Dublin headquarters on Tuesday, 14th October. The closing date for applications is Friday, 5th September 2014.

This year the Awards have been broken down into six new categories, and are open to retailer brands for the first time:

– Best Fresh Product

o To include all fresh dairy, fruit and vegetable, meat, fish and seafood. Judging criteria will be taste, market opportunity, value for money and packaging/branding.

– Best Processed Product

o To include all baked goods, cereals, confectionary, grocery, prepared foods and alcoholic and non-alcoholic beverages. Judging criteria will be taste, market opportunity, value for money and packaging/branding.

– Best New Product

o To include all fresh and processed organic product launched and in market in the last 12 months (between September 2013 – September 2014). Judging criteria will be taste, market opportunity, value for money and packaging/branding.

– Export Award

o To include all fresh and processed organic product for sale in export markets. Judging criteria will be evidence of success (sales results), ability of company to overcome export challenges and expected growth in 2014/2015.

– Innovation Award

o To include all products introduced to the retail or foodservice market in 2013/2014 offering the consumer original solutions to meet their changing needs. Judging criteria will be evidence of consumer and/or market insight in the development of the product, packaging or service innovation and sales growth achieved to date post innovation launch.

– Direct Selling Award

o To include all fresh and processed organic products being sold directly at farm gate, via box schemes, online, food markets, etc. Direct sales should represent a majority of sales turnover (51%+). Judging criteria will be evidence of business growth, creativity and flair in customer service approach and that direct selling represents the primary sales channel for business.

Commenting on this year’s awards, Tara McCarthy, Director of Food & Beverage Division at Bord Bia said; “We are delighted to welcome back the National Organic Awards this year. The changes in structure and design will allow us to see how best in class organic products are performing in a diverse marketplace. This is an opportunity to acknowledge and celebrate the work of established organic growers and manufacturers, as well as highlighting some really exciting newcomers to the industry.” All shortlisted companies and winners can also avail of workshops and training in PR, social media and innovation.

According to a recent Bord Bia study*, funded by the Department Agriculture, Food and the Marine and carried out by Ipsos MRBI, the purchase behaviour of core organic shoppers (approximately 40% of total shoppers) has remained consistent in the four years since the last consumer study in 2010 and the incidence of people who claim never to buy organic is going down whilst nearly nine in 10 people have purchased organic produce in the past 12 months.

According to Kantar Worldpanel , the value of annual retail sales of organic food is at €99.1 million, up from €97 million last year. There are currently 1,721 registered organic operators in Ireland and over 52,000 hectares of land is being used to produce organic food.

For further information on the National Organic Awards and to download entry forms, visit www.bordbia.ie/OrganicAwards2014

The closing date for applications is Friday, 5th September 2014.

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